We need fresh thinking if the Arab Peace Initiative is to have the impact it deserves on the crisis that needlessly impoverishes Palestinians and endangers Israel's security.

This crisis is not a zero-sum game. For one side to win, the other does not have to lose.

The peace dividend for the entire Middle East is potentially immense. So why have we not gotten anywhere?

Our biggest mistake has been to assume that you can simply switch peace on like a light bulb. The reality is that peace is a process, contingent on a good idea but also requiring a great deal of campaigning -- patiently and repeatedly targeting all relevant parties. This is where we as Arabs have not done enough to communicate directly with the people of Israel.

An Israeli might be forgiven for thinking that every Muslim voice is raised in hatred, because that is usually the only one he hears. Just as an Arab might be forgiven for thinking every Israeli wants the destruction of every Palestinian.

Essentially, we have not done a good enough job demonstrating to Israelis how our initiative can form part of a peace between equals in a troubled land holy to three great faiths. Others have been less reticent, recognizing that our success would threaten their vested interest in keeping Palestinians and Israelis at each other's throats. They want victims to stay victims so they can be manipulated as proxies in a wider game for power. The rest of us -- the overwhelming majority -- have the opposite interest.

It is in our interest to speak up now for two reasons. First, we will all be safer once we drain the pool of antipathy in which hatemongers from both sides swim.

Second, peace will bring prosperity. Already, the six oil and gas nations of the Gulf Cooperation Council have grown into a powerful trillion-dollar market. Removing the ongoing threat of death and destruction would open the road to an era of enterprise, partnership and development on an even greater scale for the region at large.

That is the glittering prize for resolving the dilemma of justice for Palestine without injustice to Israel. Effectively, this is the meta-issue that defines and distorts the self-image of Arabs and diverts too much of our energies away from the political and economic development the region needs.

The wasted years of deadlock have conditioned Israelis to take on a fortress mentality that automatically casts all Palestinians as the enemy -- and not as the ordinary, decent human beings they are.

Speaking out matters, but it is not enough. Our governments and all stakeholders also must be ready to carry out practical measures to help ease the day-to-day hardship of Palestinian lives.

The two communities in the Holy Land are not fated to be enemies. What can unite them tomorrow is potentially bigger than what divides them today.

Both sides need help from their friends, in the form of constructive engagement, to reach a just settlement.

What we don't need is the continued reflexive rejection of any initiative that seeks to melt the ice. Consider the response so far to the Arab peace plan, pioneered by King Abdullah of Saudi Arabia. This initiative is a genuine effort to normalize relations between the entire Arab region and Israel, in return for Israel's withdrawal from occupied territory and a fair resolution of the plight of the Palestinians, far too many of whom live in refugee camps in deplorable conditions.

We must stop the small-minded waiting game in which each side refuses to budge until the other side makes the first move. We've got to be bigger than that. All sides need to take simultaneous, good-faith action if peace is to have a chance. A real, lasting peace requires comprehensive engagement and reconciliation at the human level. This will happen only if we address and settle the core issues dividing the Arab and the Israeli peoples, the first being the question of Palestine and occupied Arab lands. The fact that this has not yet happened helps to explain why the Jordanian and Egyptian peace accords with Israel are cold. They have not been comprehensive.

We should move toward real peace now by consulting and educating our people and by reaching out to the Israeli public to highlight the benefits of a genuine peace.

To be effective, we must acknowledge that, like people everywhere, the average Israeli's primary window on the world is his or her local and national media. Our job, therefore, is to tell our story more directly to the Israeli people by getting the message out to their media, a message reflecting the hopes of the Arab mainstream that confirms peace as a strategic option and advocates the Arab Peace Initiative as a means to this end. Some conciliatory voices in reply from Israel would help speed the process.

Some Arabs, simplistically equating communication with normalization, may think we are moving too fast toward normalization. But we all know that dialogue must be enhanced for genuine progress. We all, together, need to take the first crucial step to lay the groundwork to effectively achieve peace. So we must all invest more in communication.

Once we achieve peace, trade will follow. We can then create a "virtuous circle," because trade will create its own momentum. By putting real money into people's hands and giving them real power over their lives, trade will help ensure the durability of peace. The day-to-day experience would move minds and gradually build a relationship of trust and mutual interest, without which long-term peacemaking is impossible.

When stability pays, conflict becomes too costly. We must do more, now, to achieve peace.